Human performance developed with intention. Assessment, coaching and advisory for young managers, emerging leaders and executives in transition. clarity, capability, growth that lasts.

Matterfully exists to support individuals, teams and organisations thrive by cultivating human potential. Thoughtfully, not mechanically. We support leaders in aligning ambition with direction, competence with confidence, and potential with performance, life stage with leadership demands. Because real growth is nor urgency. It’s development.

HOW WE WORK

Our work combines coaching, assessment and advisory to create leadership growth that is both deep and practical.

Coaching to understand and shift how you think, choose and lead

Assessment to bring clarity to strengths and growth edges.

Advisory to support real decisions to real organizational contexts.

This blend builds lasting leadership capacity and not just better performance.

WHAT THIS WORK BRINGS

Matterfully programs are designed to expand awareness of self and context, strengthen capability and support meaningful progress at your pace.

The work is insightful, stretching and deply human. Always grounded in behaviour and adult development science. Always oriented toward what matters next.

If you are at a treshold – in role, ambition or identity – this may be the right time. Reach out to explore programs, craft your own leadership journey or begin with a single conversation.

explore OUR programs

partnering in

Assessment

executive competence / leadership potential / talent enablement

Coaching

executive/ team / assessment-based leadership development

Advisory

people strategy / career navigation / interim leadership support

what leaders say

Her consultancy approach together with intellectual ability to build strong reasoning and business case makes her valuable partner to the business and to senior leaders...

Korneliya Veneva Site Operations Officer at Uber

I’ve always been impressed with how Galia coaches leaders across the organization; her approach is client-centric, driving strategy improvement and business results...

Petya Uzunova-Ivanova Senior HR Business Partner

Galia is masterful in discerning meaning in words and setting a context that allows me to connect misplaced visions, allegiances and intents...
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Ljubomira Taleva HR Business Partner, Industry X at Accenture Bulgaria

Galia’s involvement in my team made possible the design and execution of HR systems and frameworks, as well as learning and development initiatives...
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Maria Bachvarova - Mihaylova Global Learning Program Manager

Meet the founder

Matterfully is the leadership development practice of Galia Hubanova — coach, advisor, and developmental practitioner.

I work with leaders at pivotal moments — when growth becomes necessary, and clarity is worth cultivating.

My work is not about quick fixes or borrowed answers. It’s about creating the kind of conversation that unlocks perspective, courage and honest movement forward.

Leadership isn’t only what you do.
It’s who you become while doing it.

So, let’s get you thinking matterfully.

Contacts

What matters to you?

Let’s talk. Book a 30 minutes complimentary call.